topic simplyhave dads put huggies to the testconfirm. join told

This is your moment to build a happier, healthier life — and HuffPost is here to help you do it. It replaced that one with this , a spot about babies napping happily on their dads' chests, though, for the moment at least, it carries the same "dads Loading Comments Huggies did not take all that advice. Not really, Melzl said. News U. Which is how more than a few men interpreted the Huggies series of ads, particularly the one in which the fathers are so involved watching TV sports that they appear to ignore their babies' overflowing diapers. The videos have been taken off Huggies' Facebook page and replaced with ads showing attentive dads tending to their babies during nap time. Victory for Dads! The diaper company changed its "Have Dad Put Huggies To The Test" campaign after the controversial commercials depicting dads as inattentive caregivers sparked outrage - among dads. Soon, there was a petition. Had that been a focused diaper campaign with less room for criticism, the results would have been significantly different.

Clorox shows cool Dads making a wildly fun mess with the kids and then, quite matter of factly, doing the laundry. News U. Babies do that. Is it because they are an untapped potential market? But dads don't use diapers and wipes any differently than moms. Get over the gender thing, will ya, Huggies?

What's Hot

It showed fathers parenting! And there were more than a few suggestions of what Huggies could do with their series of ads. We've got you covered on everything from health to food to relationships, and so much more. Go to Homepage. Not really, Melzl said. Poor manufacturing does that. But some dads saw things differently. Feeding your kid too much fiber does that. Get over the gender thing, will ya, Huggies? Huggies plans to continue to revise the TV ads to clearly communicate the message. Why all this effort, I asked him.

“Have Dad Put HUGGIES To The Test?” | Ali Ahmed

• Popular in the Community.
• Go to Homepage.
• After all, marketers knew, men behaving like actual parents is the "new" thing in advertising I use the quotation marks because we have seen waves of this before, so perhaps we should say it's the latest rediscovery of a new thing.
• Victory for Dads!
• And there were more than a few suggestions of what Huggies could do with their series of ads.

So to counter this, HUGGIES came up with diapers that were very so easy and less time consuming that even the dads could use them perfectly. By this ad HUGGIES was trying to target the stay-at-home dads market, and if dads can use it then due to obvious reasons everybody else can use it too. But the message was decoded very differently, against the intentions of the company. This controversy became viral and there were protests against the company to remove the ad. Being signed by many a gigantic number of Dads the company had to remove the ad from the media. They further planned my media ads and enormous marketing techniques to improve the negative image of the company and to clear that their intention was never to criticize Dads, but was just to prove the fact how easy to use their diapers were. Had that been a focused diaper campaign with less room for criticism, the results would have been significantly different. Victory for Dads! Share this: Twitter Facebook. Like Loading Leave a comment Cancel reply. The Prince of a Falling Empire. Comment Reblog Subscribe Subscribed. Ali Ahmed. Sign me up. Already have a WordPress.

The diaper company changed its "Have Dad Put Huggies To The Test" campaign after the controversial commercials depicting have dads put huggies to the test as inattentive caregivers sparked outrage - among dads. Last week, Huggies posted several videos to their Facebook page as a part of a campaign "to demonstrate the performance of our Huggies diapers and baby wipes in real life situations. The commercials showed dads so consumed by sports on TV that they neglected to tend to the full diapers on their babies. In the ads, a voice-over explains that the company put the diapers to the test "to prove that Huggies diapers and wipes can handle anything. But some dads saw things differently. Routly, the father of two sons, have dads put huggies to the test, ages 1 and 3, decided to express his disappointment with Kimberly-Clark, maker of Huggies, on his blog, " The Daddy Doctrine s. Courtesy Chris Routly. The feedback from his post led the father of two to start a "We're Dads, Huggies. Not Dummies" petition, receiving more than 1, signatures in less than a week.

Have dads put huggies to the test. Huggies Pulls Ads After Insulting Dads

So sorry, that it rushed representatives down to Austin this weekend to apologize, repeatedly, to plus Dad bloggers gathered at their first ever convention, called Dad 2. The company thought it had a winner of an ad campaign -- a series of spots all filmed during five days spent in a house with real dads tena small pieluchy their babies. The marketers at Kimberly-Clark, which have dads put huggies to the test Huggies, figured it was a combination that couldn't miss, have dads put huggies to the test. It showed fathers parenting! It included adorable babies! It was light-hearted and fun, what with those poor hapless dads responsible for their own children for five whole days! After all, marketers knew, men behaving like actual parents is the "new" thing in advertising I use the quotation marks because we have seen waves of this before, so perhaps we should say it's the latest rediscovery of a new thing. Clorox shows cool Dads making a wildly fun mess with the kids and then, quite matter of factly, doing the laundry. Apple shows a brand new Dad shattered that the hundreds of photos of his baby's life are lost when he loses his iPhone, only to remember that they are in the cloud. Jetta chronicles a boy growing into a man, replacing backpack with baby carrier, and evolving from asking "Is it fast? Embracing this trend -- Dads doing Mom stuff! What they didn't take into account, however, was another trend -- the one where the growing number of men who consider themselves involved, equal parents according to the US Census, one in three are their child's primary caregiver are more than a little sensitive about being portrayed a the butt of an advertiser's joke. Which is how more than a few men interpreted the Huggies series of ads, particularly the one in which the fathers are so involved watching TV sports that they appear to ignore their babies' overflowing diapers. The addition of an invitation to Moms on the brand's Facebook page, suggesting that they "Nominate a Dad

.

We've got you covered on everything from health to food to relationships, and so much more.